Selmi group is an Italian company, a global leader in the production of machinery for artisanal chocolate processing, coffee and nuts roasting, and cocoa.
For a university project, we were tasked with redesigning the website www.selmiroasters.com, paying particular attention to a strategy to enhance the site's ranking on major search engines and improve its visual appearance.
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The graphics have been made captivating through the use of a black background and orange details, along with the Inter font for readability. The layout has been designed for intuitive navigation. The team developed the site to be responsive, adapting to different platforms.
In the development process, image and video optimization resulted in exceptional performance, ensuring fast loading times. The site's sections include a detailed overview of roasting machines and the Vertiflow system.
Text processing has made the content engaging from the outset, using impactful phrases. Strategic keyword integration has been employed to enhance SEO indexing and user experience. Text structure has been curated to ensure consistency and smooth navigation.
SEO analysis addressed several key aspects, including precise keyword selection, competition analysis, content optimization, and site structure. The goal was to optimize the site's visibility on search engines through technical, structural, and content improvements.
